How You Can Make a Real Difference During Natural Disasters

As a company that cares deeply about the wellbeing of communities, we are committed to helping our friends, collaborators, and neighbors support effective disaster relief efforts. With natural disasters increasing in frequency and severity, every action counts.

Quick Fact:

Since 1980, The National Centers for Environmental Information has kept track of the natural disasters causing a billion dollars or more in damages in the USA. The number of these natural disasters has increased significantly over the last forty years–from an average 3.3 per year in the 1980s to 17+ from 2014 onwards.  In 2024, there were 27 confirmed natural disasters in the United States, with losses exceeding $1 billion each. 

Understanding the Landscape of Natural Disasters

Local, state, and federal government agencies work alongside relief organizations to provide emergency responses when disaster strikes. However, with the growing intensity of these events, more help is needed… and you can help!

How Can I Support Communities Impacted by Natural Disasters?

FEMA (The Federal Emergency Management Agency) advises:

“Financial contributions to recognized disaster relief organizations are the fastest, most flexible and most effective method of donating. Organizations on the ground know what items and quantities are needed, often buy in bulk with discounts and, if possible, purchase through businesses local to the disaster, which supports economic recovery.”

While material donations like food and clothing may seem helpful, they can sometimes become a logistical burden for emergency teams.

Top Organizations for Financial Donations

When it comes to disaster relief, trusted organizations can make a significant difference. Here are some of the most respected agencies you can consider:

• The American Red Cross
  With over 140 years of experience, they provide essential services like clean water, safe shelter, and hot meals. Their services are free and available to everyone—regardless of background.
  
• The Salvation Army
  Known for their rapid response and tailored community recovery plans, they are often among the first to arrive on the scene and remain involved long after the disaster.
• United Way
  Activating at the speed of need, United Way leverages global networks to quickly support communities during and after disasters.
  
• World Central Kitchen
  WCK mobilizes quickly by setting up emergency kitchens or deploying food trucks, ensuring freshly made, nutritious meals reach those in need.

• Direct Relief
  Operating in all 50 states and over 80 countries, Direct Relief focuses on providing vital medical supplies and equipment to those impacted by emergencies and poverty.

Supporting Local Organizations

If you prefer to contribute directly to smaller, community-based organizations, here’s how to find trusted options:

Charity Navigator 

Use this tool to research and rate thousands of charities based on IRS data and self-reported information, ensuring you donate confidently.

Community Foundations

Nearly every U.S. city has a community foundation that acts as a charitable hub, often managing local disaster relief funds. Check the Community Foundation Locator to find one near you.

Safety Tip: Beware of scams. During disasters, charity scams increase. Always verify an organization’s legitimacy using trusted resources like Charity Navigator.

How to help Beyond Monetary Donations

While financial contributions are the most efficient way to assist, there are other impactful options:

In-Kind Donations 

• Before donating goods like food or clothing, check with local community foundations or relief agencies for a list of needed items. Unsolicited donations might inadvertently cause logistical challenges.

Volunteering

Volunteering is a powerful way to contribute, but always follow these critical guidelines:

1. Never Self-Deploy:
   Avoid heading to a disaster area on your own; wait for official assignments to ensure safety.

2. Stay Informed:
   Follow the advice of local authorities and organizations.

3. Get Proper Training and Gear:
   Ensure you have been assigned a position and are equipped with the necessary safety gear.

You can register to volunteer through VOAD’s database of organizations. 

Did you know? 95% of The Red Cross’ disaster relief workers are volunteers. All necessary training is provided and there are many different ways to engage — such as shelter volunteers and health services volunteers. You can sign up here to volunteer with The Red Cross.

Hyper-Local Impact: Mutual Aid Groups

Mutual Aid emphasizes solidarity over charity. Explore opportunities on the Mutual Aid Hub to join local efforts where community members support one another directly.

What Can You Do Today?

Donate:
Choose a trusted organization and make a financial contribution.

Volunteer:
Register with VOAD or The Red Cross to receive official volunteer assignments.

Spread the Word:
Share this resource on social media to encourage others to get involved.

Stay Informed:
Use resources like Charity Navigator to verify charities and local community foundation websites for current needs.

We hope that these tips and connections help you contribute in meaningful ways to communities impacted by natural disaster — right in the moments of emergency and for months to come as communities rebuild.

Thanks for being Generus!